Seven Gauge - Human Uniform.
Fall Winter 2024 Campaign
For Autumn Winter 2024/2025 we have chosen to set a universal story in a place that is also our mother town: Bologna.

A series of portraits shot with the optical bench technique by Jonathan Frantini with the artistic direction of Tommaso Garner, in a continuous dance between the collection and the colors and energy of a city that has always been animated by two divergent forces, one conservative and the other rebellious.

The portraits are set in different areas of the city, from the headquarters of the oldest university in the world, the Alma Mater Studiorum, always at the center of the city’s political and social changes, to the noble palaces of the historical streets of the old town, to lesser- known neighbourhood and streets.